I'm
Tori Desimone.
Or you might know me as
Host of Manifest with Tori DeSimone Podcast
Co-Owner and Founder of Stride Spin + Fitness
Lifestyle Content Creator
Boutique Fitness Studio Consultant
Host of Manifest with Tori DeSimone Podcast
Co-Owner and Founder of Stride Spin + Fitness
Lifestyle Content Creator
Boutique Fitness Studio Consultant
Whether you’re looking to become a better version of yourself, make fitness your full time career, shop my must-have products,
or just want a comfort content creator… you’ve came to the right place.
Here's the gist. . .
It all began in 2012 when I had the idea to create a beauty YouTube channel centered around makeup tutorials. Little did I know that this one decision would set me on a life trajectory I could only have dreamed of!
Fast forward to today: I own four brick-and-mortar Stride Spin and Fitness studios, have hundreds of thousands of followers across my social media platforms, host a weekly podcast, Manifest with Tori DeSimone, which has over four million downloads, and my newest and most rewarding venture: I consult entrepreneurs in the fitness industry to help them become full-time fitness professionals or create their own boutique fitness studios!
Now wait a sec.
This bio provides no insight into how I went from being a 14-year-old beauty guru to the entrepreneur I am today. Let’s rewind and explore how it all happened.
That's me!
let’s break it down - how tori got her start - let’s break it down - how tori got her start - let’s break it down - how tori got her start - let’s break it down - how tori got her start - let’s break it down - how tori got her start - let’s break it down - how tori got her start - let’s break it down - how tori got her start - let’s break it down - how tori got her start -
let’s break it down - how tori got her start - let’s break it down - how tori got her start - let’s break it down - how tori got her start - let’s break it down - how tori got her start - let’s break it down - how tori got her start - let’s break it down - how tori got her start - let’s break it down - how tori got her start - let’s break it down - how tori got her start -
Just for the record, I did it before it was cool.
For as long as I can remember, I’ve always had a love for beauty, whether it be makeup, nails, or hair! In 2011, I discovered the YouTube beauty community and struck gold. It was my tiny corner of the internet where girls shared their makeup tips, tutorials, favorite products, and hauls. It felt like I was watching my older sisters talk to me about makeup—I loved it! I knew I wanted to create my own channel, too, sharing my passion for makeup and beauty.
One of my earliest memories is my grandfather asking me what I wanted to be when I was older. I told him I wanted to be a nail technician, to which he responded, “Tori, that’s great, but you should own the nail salon as well.” And so, my entrepreneurial spirit was born! Once I began posting my own makeup tutorials on YouTube, I became enthralled by the business behind it. I was 15 when I started making money from my hobby, and by the time I was 16, I was traveling the country, attending beauty and YouTube conventions, working with the top makeup brands in the world, and collaborating with some of the biggest content creators in the beauty space. The idea that I could pursue my passion and build a career by the time I was 18 was incredible!
In 2015, I had the opportunity to move to LA for my YouTube career. If it weren't for that short-lived move—I learned quickly that I'm an East Coast girl—I wouldn't have returned with an itch for fitness. I was looking for a workout I loved and a routine I could incorporate into my daily life.
One thing led to another… my passion for fitness and business grew stronger… One thing led to another… my passion for fitness and business grew stronger… One thing led to another… my passion for fitness and business grew stronger… One thing led to another… my passion for fitness and business grew stronger… One thing led to another… my passion for fitness and business grew stronger…
One thing led to another… my passion for fitness and business grew stronger… One thing led to another… my passion for fitness and business grew stronger… One thing led to another… my passion for fitness and business grew stronger… One thing led to another… my passion for fitness and business grew stronger… One thing led to another… my passion for fitness and business grew stronger…
At 20 years old, I opened my first Spin and Fitness Studio!
I discovered Spin classes in 2015 and immediately fell in love. I began teaching Spin classes in 2017 and quickly grew a following. I wanted to pursue fitness full-time, and at the time, the only way to do so was to open my own studio. I teamed up with my now co-owner Jess, and on August 4, 2018, Stride Spin and Fitness was born!
In 2019, the demand for Stride was growing, as was my passion for building the brand. From 2020 to 2024, I expanded Stride Spin and Fitness to the Jersey Shore. Today, Stride has four locations in total, specializing in Spin, Pilates, Yoga, and Strength classes.
Since Stride Spin and Fitness is boutique and not a franchise, it was up to me to figure out all the details of getting an idea off the ground and into a tangible storefront and service. The journey of opening, operating, instructing, marketing, and scaling a brick-and-mortar small business has been one of the most rewarding (and challenging!) experiences in my entrepreneurial life thus far. I knew that when the time was right, I would consult other small business owners on becoming full-time fitness professionals or how to open their own boutique fitness studios.
ONE THING THAT’S REMAINED THE SAME… I LOVE CREATING CONTENT. ONE THING THAT’S REMAINED THE SAME… I LOVE CREATING CONTENT. ONE THING THAT’S REMAINED THE SAME… I LOVE CREATING CONTENT. ONE THING THAT’S REMAINED THE SAME… I LOVE CREATING CONTENT. ONE THING THAT’S REMAINED THE SAME… I LOVE CREATING CONTENT. ONE THING THAT’S REMAINED THE SAME… I LOVE CREATING CONTENT.
ONE THING THAT’S REMAINED THE SAME… I LOVE CREATING CONTENT. ONE THING THAT’S REMAINED THE SAME… I LOVE CREATING CONTENT. ONE THING THAT’S REMAINED THE SAME… I LOVE CREATING CONTENT. ONE THING THAT’S REMAINED THE SAME… I LOVE CREATING CONTENT. ONE THING THAT’S REMAINED THE SAME… I LOVE CREATING CONTENT. ONE THING THAT’S REMAINED THE SAME… I LOVE CREATING CONTENT.
Learning to market myself has changed the game.
I was a full-time content creator from 2017 until Stride opened in August 2018. While I knew I loved creating content, I didn’t feel fulfilled as a full-time influencer. Now, I use my social media channels to drive my businesses and connect with my followers.
I love authentically sharing my life with my audience. I enjoy having my “thing” in business, gaining experience to share online, and showcasing my routines, wellness hacks, favorite products, and daily life to those who are interested!
In 2019, I launched my weekly podcast, Manifest with Tori DeSimone, to delve deeper into topics like business, wellness, lifestyle, and beauty. Manifest with Tori DeSimone is my creative outlet and an ongoing conversation about what it’s really like to navigate entrepreneurship while being in my twenties.
Now, I’m taking what I’ve learned and sharing how I can help YOU.
Throughout the years, I have consulted several colleagues in the industry as they opened their own studios across the country. In 2024, I launched my consulting services based on over a decade of entrepreneurship, brand-building, and marketing to help people like you turn their ideas into reality! If you have no idea where to start, have a million questions with no one to ask, or want to dive into the deep end of the fitness industry, that’s exactly what I’m here for!
Get My Guides
If you’re looking for the ultimate guide of HOW to turn your fitness career into a full-time career WITHOUT burnout at a low investment cost, this package is for you. Think of this as a written masterclass.
coming soon!
Work with me
This limited-space service is for new studio owners to hire me as their Boutique Studio Consultant, where together we create your brand and business from step 1 to opening day! I also welcome current business owners looking to audit and elevate their boutique studio with a customized plan tailored to you and your business.
Apply now
Book a consult
Want to get a coffee and pick my brain? Now you can! These one-time calls are the perfect opportunity for you to ask questions about how you can get started in your full time fitness professional career.
Book Now
NEW on the pod:
Top Rated Episodes:
Sydney Adams | How to START a Consistent Fitness Routine, Staying in Routine while in a Relationship, Content Creation BTS, + More! →
Becoming a Spin Instructor + Owning/Opening a Spin Studio | Holland Scattergood →
5 Steps to Get Out of a Rut | Live to your Fullest Potential with these EASY steps →
New Episode every monday!
© Tori DeSimone 2024 | Site Credit: Scene Studio
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